Desigual campain: "get in almost naked"

Desigual will begin the winter sales by giving away clothes to their customers. In selected Desigual stores, the first 100 people over 18 years, coming in underwear, will receive a free full outfit. The first call will take place in Amsterdam, on December 28th, coinciding with the official start of the sales season in The Netherlands.

The motto is: Come to a Desigual Storewearing only your underwear and you’ll leave with a free outfit.

As soon as the first 100 braves enters in the selected shops, wearing only their undies, the party will begin. The shop will be for them for a whole hour, so everybody could chase their fav Desigual garments. Any clothes of the winter collection could be chosed, one top and one bottom piece per person. No purchase necessary!

They won’t have to be afraid of the cold winter. In the stores not inside a mall, we’ll have heating systems.

How does it works?

• Just coming to a selected store in their undies, and get in! (We’ll open doors at 9.00h)
• Searching and trying a Desigual outfit (no changes later) (a top an a bottom piece)
• No need to pay!

¿Where will happen all this craziness?

• Amsterdam: Kaalvestrat, 8. December, 28th, 10h.
• Barcelona: Arcs, 10. January, 7th, 9h.
• Madrid: Fuencarral, 36. January, 2th, 9h.
• Lisboa: Centro Comercial Dolce Vita Tejo. December, 28th, 9h.
• San Sebastián: Loyola, 19. January,7th, 9h.
• Marbella: Parque Comercial La Cañada. January,7th, 9h.

Some fellows in America and Spain already had their undies parties. We have a set with some pics of that first undie parties we did in New York, Madrid y Barcelona. So you can see they had a wonderful time.

Still undecided? In the special site we set for the event we have all the answers.

The reward for the participants will be a free outfit, a top and a bottom piece, per person, from the winter 2010 collection.

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* Only 18 years old.